“Dead Brands Walking …”

By James R. Gregory, CEO CoreBrand Many corporate brands are being damaged or destroyed by the current economic crisis, but it is through no fault of the brands themselves. Even strong brands that help support the reputations of corporations in difficult times can be overwhelmed by mismanagement or financial conditions beyond the ability of the […]

The Oldest Trick in the Book – The ConsumHERist

by Delia Passi I’d like to see this cartoon on the desk of every salesperson, every service representative and every business professional on the planet, just so they get a frequent reminder of the most important consideration to remember when dealing with women.  If anyone who heard me speak or completed the WomenCertified program remembered […]

Muse Communications’ “The Best (and Worst) of 2008”

by P. Stockinger I recently received a link to a newsletter from Courtney Davis at Muse Communications in Belgium (small country, big ideas). Courtney is a member of the Marketing To Women Network Group on LinkedIn, which if you are involved in marketing to women, I urge you to join. Muse surveyed marketers for their […]

The Woman Traveler – PurseStrings Tuesday’s – 3pm EST – LIVE

by Maria Reitan Today, I have Betsy O’Rourke on the program. Betsy is VP of Communications and Marketing at Wyndham Worldwide. We are talking about how Wyndham has focused very successfully on the woman traveler (both business and leisure) – including unique programs that cater just to women.

Shopping Role Reversal Wrap Up – The ConsumHERist

The following is the last in a series of blog entries I did with my comedy writing husband for the Readers Digest website on differences in the ways men and women holiday shop. The differing attitudes of men and women with regard to shopping are certainly real.  They may not be as dramatic, or humorous, […]

Shopping Role Reversal (Part 2) – The ConsumHERist

This is a continuation of last week’s Men Buy, Women Shop blog, which appeared in the Readers Digest website following Black Friday. When we left Mark and Maria, he had related his tale of triumph in finding a gaming system for son Matt. It was a fairly easy acquisition because he knew exactly what he […]

How To Give Bad News To a Woman

by Holly Buchanan Recently I noticed a strange noise coming from my car engine.  The next day, the seat heaters stopped working, then the air stopped coming through the main heater vents. So, I took my car in to the auto repair shop.  I was thinking this wouldn’t take that long, so I decided to […]

Men Buy, Women Shop – The ConsumHERist

by Delia Passi, with Greg Smalter The following entry consists of the first three of seven contributions written by myself and my husband for Readers Digest website, appearing last week.  We’ve left out some tips which can be found at their site. Mark and Maria (not their real names – their real names are Bud […]

Web 2.0, Boomers and the Caregiving Epidemic

By Mary Brown “There are only four kinds of people in this world… Those who have been caregivers Those who currently are caregivers Those who will be caregivers Those who will need caregivers” — Rosalynn Carter, 1997 The “typical” caregiver in the U.S. is a 46-year-old female who works outside of home and spends more […]

Ho-Ho-Holiday Shopping

by Delia Passi According to a recent survey by The Consumer Reports National Research Center there are big differences between men and women when it comes to holiday shopping.  If I may be so bold…Duh!  Have you been to the mall lately?  Of the men you see there, many are on leashes. Here are a […]

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