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Purse Strings: Knowing your Target Customer

Posted on | August 26, 2008 | 1 Comment

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Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.

Category: Marketing to Women
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One Response to “Purse Strings: Knowing your Target Customer”

  1. Bookmarks about Customer
    October 17th, 2008 @ 10:15 pm

    […] – bookmarked by 4 members originally found by xynetha on 2008-09-25 Purse Strings: Really Knowing your Target Customer – today, 3pm … […]

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