Making a Good First Impression on Women – Purse Strings – 3pm EST Tuesday – right here
Tuesday, our very own Delia Passi will be Maria’s guest on Purse Strings. As you know, Delia is a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc. She founded WomenCertified and authored Winning the Toughest Customer: The Essential Guide to Selling to Women. She’ll be talking about what it […]
Body Language – The ConsumHERist
by Delia Passi Body language is one of those subjects that fascinate me, and my fascination with it is the only reason I sometimes watch the popular new Fox TV series called Lie to Me. It’s about an expert on body language who consults in various criminal cases and exposes liars through the subtle signals […]
Happy Birthday, Charlie Darwin – The ConsumHERist
by Delia Passi Today Charles Darwin would have turned 200. Charlie is credited with being the first to develop a theory of natural selection, or evolution, which continues to be a source of great controversy. According to a new Gallup survey, only 39% of Americans say they “believe in the theory of evolution.” 24% say […]
Want More Sales? Make Her Feel Important
by Holly Buchanan I’m reading Guy Kawasaki’s Reality Check. It’s packed chock full of great insight and advice. One of my favorite quotes from the book was at the opening of the chapter – The Art of Selling. Pretend that every single person you meet has a sign around his or her neck that says, “Make me […]
31 Ways to Meet and Marry a Fabulous Customer – The ConsumHERist
By Delia Passi I couldn’t help but read this article as my daughter recently broke up with her boyfriend and being the drama queen is convinced that Mr. Perfect is only a figment of her imagination. I thought if I read the article I could share with her the 31 Ways to Meet a Quality […]
Email and Selling to Women – The ConsumHERist
by Delia Passi I have mixed feelings about the use of email. On one hand it can take me seemingly forever to compose a fairly simple message to someone when I can convey the same thoughts over the phone or in person quite quickly. Unfortunately when I get started talking with someone I tend to […]
The ConsumHERist – What’s New?
by Delia Passi A young lady I know recently went through a traumatic and tragic life event, which pulled her from her new and exciting college life and thrust her into the role of head of household almost overnight. She went from worrying about making it to class on time and making good grades to […]
The ConsumHERist – Women’s Consumer Confidence
By, Delia Passi Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists. Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know. So […]
The ConsumHERist – Evolution
By, Delia Passi I think a lot about our primitive instincts, how they came about and how they’ve manifested themselves in our modern behavior. Of course, the modern behaviors I focus on are the ones that drive women in their shopping and purchasing, and how attention to those primitive instincts often applies when selling to […]
The ConsumHERist – The Best Referrals
By Delia Passi There are three ways to make a sale; the dreaded cold call, the valued renewal, and the most sought after referral. Referrals are cheap advertising and a foot in the door. Every time someone that has bought from you talks to someone else that might buy from you, you get either a […]
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