Purse Strings – Launching Niche Products on a Shoestring Budget

Show correction this week. Dear listeners, we apologize for the error in our episode listing for this week. The show for this week featured Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients. During the show Jennifer gave her insights into […]

Beyond Mommy Bloggers – PurseStrings – Oct 9 at 3pm EST – right here

Tomorrow I’ll be speaking with Tina Sharkey, chairman of BabyCenter. BabyCenter is the Web’s number one global interactive parenting network and has nurtured more than 100 million parents since its launch with a blend of expert advice and user-created wisdom. We’re following up on BabyCenter’s 21st Century Mom report, which came out last September. Now BabyCenter has undergone some additional segmentation study that shows two influential groups online – and it’s beyond mommy bloggers.

hearditfromamom.com on PurseStrings – Tuesday 10/26 3pm EST right here!

My guest Tuesday (10/26) on PurseStrings is Kevin Burke – of Lucid Marketing and hearditfromamom.com. Kevin is keeping us on the Mom topic. We’ll be talking about how marketers are missing the boat in their connections with mom. – Maria Reitan

Reality of Working Women … PurseStrings, Tuesday 3pm EST – right here!

My guest this week is Mya Frazier, content director at Engauge. Mya recently authored a white paper in Ad Age called “The Reality of the Working Woman… her impact on the female target beyond consumption.” We’ll be talking about how women are changing the work force, but how life at home hasn’t changed and what […]

PINK Magazine’s Cynthia Good on PurseStrings – Tuesday 3pm EST – right here

On Tuesday’s PurseStrings, I am speaking with Cynthia Good, founding editor and CEO of PINK magazine. We’ll be talking about how the magazine has changed, why and what companies need to be doing to support women-owned businesses.

Frank about Women – PurseStrings – Tuesday 3pm EST – right here!

My guest this Tuesday is Ruthie Winig, Director of PR and Social Marketing at Frank About Women – a Mullen agency. We’ll be talking about social programs that are successfully communicating with women, but in a different space and different way than the traditional approach.

Kodak Captures Mom’s Attention – PurseStrings – Tuesday 3pm EST – right here

My guest Tuesday is Susan Stoev, director of current products at Kodak. Kodak is this year’s sponsor of the Marketing to Moms conference and we’ll be talking about Kodak’s approach to capturing Mom’s attention and driving her to purchase.

Women & the Influence of Design – 3 tips – PurseStrings 7/13 LIVE 3pm EST – right here

– Missed the show? Find the podcast in our PurseStrings archive – left side of this page, under “Recent Posts”. Tuesday I will be speaking with Renita Van Dusen, Founder and CEO of Affina … a strategic design firm that specializes in marketing to women. We’ll be talking about the influence of design on women […]

Kaira Rouda on PurseStrings – June 22 – 3pm EST – right here

For Tuesday’s show, I’ll be speaking with Kaira Rouda, Brand Consultant, Blogger, Columnist and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs. Kaira works with women entrepreneurs and we’ll be talking about how knowing the “REAL you” can drive your business forward. – Maria Reitan

Savor the Success – PurseStrings – June 8 – 3pm EST -right here!

My guest next Tuesday is Angela Jia Kim with Savor the Success… a brand new publication that launched just last month. This magazine with a twist – as she describes it, is all about women entrepreneurs. – Maria Reitan

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