Dialogues Are A Girl’s Best Friend
Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?
PurseStrings 100th Show – “Best Of PurseStrings” – Tuesday LIVE 3pm EST – right here
Thanks for listening, if you missed the show, the Podcast will be posted soon. Congratulations to Maria Reitan on her 100th PurseStrings show! Our readers and listeners love the show which we air every week at 3pm EST right from our site. Maria has interviewed many of our featured contributors, from Andrea Learned & Holly […]
How Brands Should Appeal to Women
By Dr. Bob Deutsch In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or […]
Modern Girl’s Guide to Sticky Situations – PurseStrings Tues. 3pm EST – right here!
My guest Tuesday is Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting. She’s the author of the best-seller “The Modern Girl’s Guide to Life” and is anticipating her newest book out this spring, “The Modern Girl’s Guide to Sticky Situations.” We’ll be talking […]
What she’s not telling you – Tracy Chapman on PurseStrings – Tues 3-m EST LIVE right here!
Tomorrow on PurseStrings I will be speaking with Tracy Chapman, co-author of the new book “What she’s not telling you: why women hide the whole truth and what marketers can do about it”
Women Business Travelers – PurseStrings – Tues. 3pm EST, here!
Tomorrow (Tuesday) on PurseStrings, I’ll be speaking with Aurora Toth, VP of Marketing for Country Inns & Suites, who will share some new insights into women, business travel and how it’s not ALL work on the road.
Ms. Obamas Impact on the American Woman and Marketers: Purse Strings – 3pm EST
On Purse Strings this week my guest will be Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent. She’s responsible for developing and maintaining key relationships with the Obama administration, the First Lady’s staff and cabinet level officers along with covering issues of importance to the African American community. She writes […]
Ms. Obama’s Impact on the American Woman and Marketers – Purse Strings 3pm EST, today – here live!
Today on PurseStrings I’ll be speaking with Cynthia Gordy, Washington Correspondent with ESSENCE magazine and the magazine’s first ever Washington Correspondent. She’s responsible for developing and maintaining key relationships with the Obama administration, the First Lady’s staff and cabinet level officers along with covering issues of importance to the African-American community. She writes a monthly […]
Update on Marriott and Rape Case
Marriott’s PR efforts took a step in the right direction last week after the uproar over the case of a woman who was raped in the parking lot of a Marriott Hotel in Stamford, CT.
How to Catch a Man – Men’s Grooming Market Set to Explode
Experts predict a surge in the men’s grooming market – just as they’ve been doing for the past decade. The men’s grooming market is only about one-fifth the size of the women’s market, according to Euromonitor. But if the men’s market is so dramatically underdeveloped, why has the oft-predicted explosion failed to materialize? Why is it so hard for men’s grooming brands to catch a man?
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