Engage Moms via Facebook – Purse Strings – 3pm EST – right here
Today on PurseStrings, I’ll be speaking with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. We’ll be talking about ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.
“What Moms Think: The Working Mother Report.” – PurseStrings – Tuesday 3pm EST – right here!
On PurseStrings tomorrow, I’ll be speaking with Carol Evans, CEO and founder of Working Mother Media – home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mother’s 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million […]
Beyond Mommy Bloggers – PurseStrings – Oct 9 at 3pm EST – right here
Tomorrow I’ll be speaking with Tina Sharkey, chairman of BabyCenter. BabyCenter is the Web’s number one global interactive parenting network and has nurtured more than 100 million parents since its launch with a blend of expert advice and user-created wisdom. We’re following up on BabyCenter’s 21st Century Mom report, which came out last September. Now BabyCenter has undergone some additional segmentation study that shows two influential groups online – and it’s beyond mommy bloggers.
hearditfromamom.com on PurseStrings – Tuesday 10/26 3pm EST right here!
My guest Tuesday (10/26) on PurseStrings is Kevin Burke – of Lucid Marketing and hearditfromamom.com. Kevin is keeping us on the Mom topic. We’ll be talking about how marketers are missing the boat in their connections with mom. – Maria Reitan
MUMSNET Turns 10- PurseStrings – 3pm EST – right here!
Tuesday on PurseStrings I’ll be speaking with Justine Roberts, the co-founder of Britain’s most powerful site – MUMSNET. Women’s voices are so strong and in Britain that fact was made known in a big way. The 10-year old site was at the center of that country’s last General Election. On PurseStrings, hear the secret behind […]
Kodak Captures Mom’s Attention – PurseStrings – Tuesday 3pm EST – right here
My guest Tuesday is Susan Stoev, director of current products at Kodak. Kodak is this year’s sponsor of the Marketing to Moms conference and we’ll be talking about Kodak’s approach to capturing Mom’s attention and driving her to purchase.
Working Mother Media – Purse Strings Tuesday 3pm EST – right here!
On Tuesday’s episode of Purse Strings my guest will be Carol Evans, CEO and founder of Working Mother Media – home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mother’s 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million working moms in American and their families.
Carol and I talk about some of the challenges facing working moms today and how marketers can help.
The New Female Consumer: The Rise of the Real Mom, PurseStrings Tuesday 3pm LIVE – right here!
My guest Tuesday is Ann Mack, director of trend spotting at JWT. Ann oversees trends analysis, thought leadership and other content initiatives. She joins me to talk about the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and new York Times best-selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Advertising Age… its entitled: The New Female Consumer: The Rise of the Real Mom.
Dialogues Are A Girl’s Best Friend
Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?
Digital Moms are on the Move
Moms have always been purchasing agents for their households; now they have digital tools to do it.
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