Women’s Gray Matter Isn’t Pink? – The ConsumHERist
by Delia Passi This week’s Newsweek magazine had a column by science editor Sharon Begley that discussed a new book by neuroscientist Lise Eliot, entitled Pink Brain, Blue Brain: How Small Differences Grow Into Troublesome Gaps – And What We Can Do About It. The book throws doubt upon (debunks according to Begley) the many […]
Making a Good First Impression on Women – Purse Strings – 3pm EST Tuesday – right here
Tuesday, our very own Delia Passi will be Maria’s guest on Purse Strings. As you know, Delia is a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc. She founded WomenCertified and authored Winning the Toughest Customer: The Essential Guide to Selling to Women. She’ll be talking about what it […]
Who Wears the Pants? – The ConsumHERist
by Delia Passi The Readers Digest website reported the results of an interesting survey they conducted on 16 different country specific websites where they posed a simple question: Who’s the Boss in Your Family – Mom, Dad, the kids or the grandparents? The results were quite interesting. In half the countries (11 out of 16 […]
Close Up – The ConsumHERist
by Delia Passi I recently read about a research finding that demonstrated conclusively that “wimps hear dangerous noises differently.” After wondering why anyone felt compelled to research this kind of thing, I pondered whether I could apply this information to selling to women. After all, women are generally the more delicate (i.e. smaller) gender and […]
Mine, mine, mine – The ConsumHERist
by Delia Passi Several weeks ago I wrote here about the influence of touch, and how handling a product or even the thought of ownership can influence our intentions to buy. At the time it was a concept to me, one that I believed to be true and could relate to loosely. It fit my […]
Happy Birthday, Charlie Darwin – The ConsumHERist
by Delia Passi Today Charles Darwin would have turned 200. Charlie is credited with being the first to develop a theory of natural selection, or evolution, which continues to be a source of great controversy. According to a new Gallup survey, only 39% of Americans say they “believe in the theory of evolution.” 24% say […]
31 Ways to Meet and Marry a Fabulous Customer – The ConsumHERist
By Delia Passi I couldn’t help but read this article as my daughter recently broke up with her boyfriend and being the drama queen is convinced that Mr. Perfect is only a figment of her imagination. I thought if I read the article I could share with her the 31 Ways to Meet a Quality […]
Email and Selling to Women – The ConsumHERist
by Delia Passi I have mixed feelings about the use of email. On one hand it can take me seemingly forever to compose a fairly simple message to someone when I can convey the same thoughts over the phone or in person quite quickly. Unfortunately when I get started talking with someone I tend to […]
The ConsumHERist – Women’s Consumer Confidence
By, Delia Passi Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists. Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know. So […]
The ConsumHERist – Evolution
By, Delia Passi I think a lot about our primitive instincts, how they came about and how they’ve manifested themselves in our modern behavior. Of course, the modern behaviors I focus on are the ones that drive women in their shopping and purchasing, and how attention to those primitive instincts often applies when selling to […]
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