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Dr. Carol Orsborn on Boomer Women – Purse Strings – Tuesday, 3pm EDT

Posted on | October 18, 2011 | No Comments

On today’s show, I’ll be speaking with Dr. Carol Orsborn … the author of 19 books translated into 15 languages including Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy (Reily/Orsborn) and Boom-Marketing to the Ultimate Power Consumer:the Baby Boomer Woman (Brown/Orsborn/Amacom Books) and The Art of Resilience: 100 Paths to Wisdom and Strength in an Uncertain World (Random House).

Dr. Orsborn is CEO of BoomerInfluence.com, and serves as Senior Strategist with Vibrant Nation.com, the largest online community of educated, passionate women 50+. Her blogs and op-eds on work/life run regularly on the site, as well as on the Huffington Post, Humana’s Real4Me and Divine Caroline.com. She has appeared on Oprah and on The Today Show multiple times, and in the pages of People Magazine and The New York Times, among many others.

Dr. Orsborn is credited for her groundbreaking work linking quality of life issues to success. Her book Inner Excellence was among the first business leadership books to make the connection between intrinsic motivation and productivity.

What Women Want @ Home – NBC Universal Insights – Purse Strings – Tuesday 3pm EDT – right here

Posted on | October 11, 2011 | No Comments

Today, I’ll be speaking with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal. We’ll be talking about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women’s preferences on her role within that family.

Purse Strings – Mom’s Initiatives at MOM – 3pm EDT – right here!

Posted on | September 27, 2011 | No Comments

My guest today on Purse Strings is Liz Fongemie, SVP and Director of Moms’ Initiatives at Marketing to Moms. This conference is coming up Oct. 19 and 20 in Chicago and Liz shares what’s on tap, including some of the big speakers, research and trend topics.

Fans of Being a Mom.com – PurseStrings – Today 3pm EDT – right here

Posted on | September 20, 2011 | No Comments

On PurseStrings today I’m speaking with Meredith Tedford, publisher of Fans of Being a Mom.com – a fast growing site focused on “real” moms. We’ll talk about the secret to her success, what moms are really looking for from companies, and what trends she’s watching in the blogosphere.

Peer Squared – on Purse Strings – Today 3pm EST – right here

Posted on | August 30, 2011 | No Comments

Today on PurseStrings, I’ll be speaking with Sandra Rand, marketing manager for Peer 2.
Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web. The company launched a private beta October, 2009, which resulted in millions of high-quality, peer endorsed brand impressions for a myriad of clients and thousands of dollars of rewards shipped to consumers.?

We’ll be talking about reaching women with impactful promotions.

Groundswell – on Purse Strings – today at 3pm EDT – right here

Posted on | August 23, 2011 | No Comments

Today, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group.

Helping Men Sell to Women – Purse Strings – Today 3pm EDT – right here!

Posted on | August 16, 2011 | No Comments

On today’s show, I’ll be speaking with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. We will also explore the challenges that Women face in selling to Men.

Jeffery is a Consultant, Author, Gender Strategist, and is the President of YWomen. YWomen is a Strategic Consulting Company focused on “Helping Men (i.e. Y Chromosomes) and Women to Understand and Unleash the Power of Women in Organizations.” Jeffery is a passionate advocate for women, and his work focuses on leveraging the unique competencies that women possess to lead organizations in the 21st Century.

A featured keynote speaker, Jeffery has worked for more than 30 years in Sales, Management, Marketing, Leadership Development, and Diversity Education and Strategy with Alberto Culver, Proctor & Gamble, and The Coca-Cola Company.

Reaching Moms on a Small Marketing Budget – Purse Strings, today @ 3pm EDT – right here!

Posted on | August 9, 2011 | No Comments

My guest for Tuesday’s show is is Kat Gordon, Founder and Creative Director at Maternal Instinct.
As she began helping clients in the mom business with strategy and copywriting projects, Kat realized she’d tapped a vastly under-served market. There were the “little brands” who couldn’t afford big-city agencies but still wanted quality creative from someone who knew how to market to moms. There were the “big guys” who rounded out their multi-million-dollar-agency roster with smaller, more nimble firms who could get quality work done quick. And everyone in between.

As the need grew, so did a plan. Kat began assembling a team of her favorite, most talented colleagues. In January 2008, they joined forces and Maternal Instinct was born.
We’ll be talking about reaching Moms even if you don’t have a big budget.

Reaching Moms through Schools – Purse Strings – 8/2 @ 3pm EDT – right here!

Posted on | August 2, 2011 | No Comments

On today’s week’s Purse Strings show, I’ll be speaking with John Driscoll. John Driscoll is the VP Business Development for School Family media.
School Family Media is the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. School Family Media’s parent-focused, out-of-the- classroom programs, such as School Family Nights and Back2School, as well as the parent- focused website, SchoolFamily.com, offer consumer brands an unmatched connection with influential, involved parents across the country – especially moms with kids age 6-11. We’ll be discussing a case study involving the P&G brand Bounty and the success of reaching moms through schools.

GenderTalk Works – Purse Strings LIVE

Posted on | June 21, 2011 | No Comments

Today, Maria Reitan is speaking with Connie Glaser, speaker and author. You have probably read Swim with the Dolphins – a book focused on women in business. Now, Connie has a new book out – and it’s all about how men and women can get along in the work place. The name – GenderTalk Works.

> If you missed the show, stay tuned for our podcast, in the Purse Strings podcast widget left of this page under “recent posts”.

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