Modern Girl’s Guide to Sticky Situations – PurseStrings Tues. 3pm EST – right here!

My guest Tuesday is Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting. She’s the author of the best-seller “The Modern Girl’s Guide to Life” and is anticipating her newest book out this spring, “The Modern Girl’s Guide to Sticky Situations.” We’ll be talking […]

Consumer Trendscape 2010

Finally, the year we’d love to forget but can’t is over and new influences are coming into focus which promise to make marketers’ lives even more challenging. From skin care advances to Kaboomers’ growing market clout; the Trendscape continues to morph at an accelerating pace. Here’s a flash-forward on what’s in-store.

Who Wears the Pants? – The ConsumHERist

by Delia Passi The Readers Digest website reported the results of an interesting survey they conducted on 16 different country specific websites where they posed a simple question: Who’s the Boss in Your Family – Mom, Dad, the kids or the grandparents?  The results were quite interesting. In half the countries (11 out of 16 […]

GENERATION G – Generosity vs. Greed – Today on Purse Strings HERE LIVE 3pm EST

My guest today was Jody Turner, Founder of Jody is a cultural trend anthropologist who just has co-contributed to the recent briefing on GENERATION G – The Generosity vs. Greed. We’ll be discussing the different approaches each generation takes when it comes to generosity. – if you missed our live broadcast, stay tuned […]

Lies, Damned Lies and Statistics – The ConsumHERist

by Delia Passi Yesterday, the Gallop organization released a poll on the change in American adult Internet usage in the past year.  Most of the results seem intuitive or unremarkable.  Frequent usage, defined as over an hour online per day, rose by five percentage points from 43% to 48%.  That’s not surprising given the increasing […]

Morning TV Survey Results – The ConsumHERist

by Delia Passi We recently surveyed the thousands of women in our MedeliaMonitor database on their TV morning show habits and opinions. 271 women responded, providing an interesting insight into what drives women to watch those perky morning hosts. 72% told us that they do watch morning shows, regardless of whether they are in the […]


By Faith Popcorn – Futurist and Founder – Faith Popcorn’s BrainReserve We want to stay in touch with everyone, but we’re much too busy (“99 Lives” trend) to speak to people face-to-face, even when they’re sitting in the next cubicle. Our time is so precious that we are forced to prioritize the people in our […]

Where is the EMPATHETIC Marketing?

By Faith Popcorn, Founder Faith Popcorn’s BrainReserve The recession is standing marketplaces on their ear.  Our recently completed Recession Survey  (1,011 representative Americans) discovered that from December 2007-May 2008, 42% of consumers gave up their favorite brand while 50% bought more private label products over the same period. I’d have thought that this kind of […]

Bad News For Print Mags Means Market Share For The Taking

A blog post last week on (something like the opposite of irony?) showed some recent circulation numbers for 14 magazines. Many saw percentage drops in the double digits – with O, The Oprah Magazine, Teen Vogue and Vogue all losing over 15%.

Faith Popcorn’s BrainReserve TrendWatch – Changing Food Shopping Patterns

by Faith Popcorn UNMET NEEDS PRIVATE LABEL AND BRAND NAMES CAN MEET Some consumers are stocking up on sale items, while others prefer to buy a little here, a little there, to make the total bill less painful. Some consumers are stockpiling food items such as rice, meats, and canned soups, to take advantage of […]

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