Power of the Purse – Girl Style – PurseStrings – 7/6 3pm EST – right here

Joining me on the show is Heidi Dangelmaier, founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank (read related article in BusinessWeek). She and her girl team work with major brands giving them the insights, creative concepts and strategies they need to succeed with the future generations […]

Dickless Marketing: Smart Marketing to Women Online – PurseStrings

On PurseStrings I’m speaking with Yvonne DiVita, President of Windsor Media Enterprises INC. We’ll be speaking about her outreach in the social media space, her first book that addresses this called Dickless Marketing: Smart Marketing to Women Online, her passion for assisting up-and-coming writers and her latest book that she calls more inspirational than educational. […]

Shiny New Things – the Power of Early Adopters – Purse Strings – Tuesday 3pm EST – right here

My guest for Tuesday’s show is Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. It’s all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.

Life’s Little Imperfections – How Marketers can Help – PurseStrings 4/20 3pm EST – tune in here

On Tuesday’s show, I’m talking with Lucy Danziger, editor-in-chief of Self. Danziger has been featured on several television shows, including Today, The View and Good Morning America. She also keeps a daily blog on the Self web site titled True to my SELF.

Danziger has co-authored a book with Dr Catherine Birndorf called The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting over Life’s Little Imperfections. She’ll share how everyone woman can achieve her own brand of happiness and how marketers can help.

How Brands Should Appeal to Women

By Dr. Bob Deutsch In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or […]

The Green Mom Eco-Cosm: PurseStrings LIVE 3pm EST today – right here!

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of […]

Chat, Chew and Chocolate on PurseStrings – Jan. 26th 3pm EST – right here!

My guest for next Tuesday’s show is Dena Patton, founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some “me Time” capture women’s attention when they have so little of it to give? – Maria Reitan

Modern Girl’s Guide to Sticky Situations – PurseStrings Tues. 3pm EST – right here!

My guest Tuesday is Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting. She’s the author of the best-seller “The Modern Girl’s Guide to Life” and is anticipating her newest book out this spring, “The Modern Girl’s Guide to Sticky Situations.” We’ll be talking […]

Federated Media – Media Trends 2010 – PurseStrings – Tuesday 3pm EST, right here LIVE

My guest on PurseStrings this Tuesday will be Emily Goligoski. Emily works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. We’ll be talking about trends that will be key for communicating with women in the marketplace in 2010. – Maria Reitan

What she’s not telling you – Tracy Chapman on PurseStrings – Tues 3-m EST LIVE right here!

Tomorrow on PurseStrings I will be speaking with Tracy Chapman, co-author of the new book “What she’s not telling you: why women hide the whole truth and what marketers can do about it”

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