Purse Strings – Launching Niche Products on a Shoestring Budget

Show correction this week. Dear listeners, we apologize for the error in our episode listing for this week. The show for this week featured Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients. During the show Jennifer gave her insights into […]

Best Buy Offers Women Smart Fitness Solutions – Just in Time for New Year’s

By Stephen Reily Several years ago, Best Buy declared it was trying to serve women better. A new health/fitness initiative suggests they are actually getting it right. Old stereotypes assumed women weren’t as interested in consumer electronics as men were, so companies like Best Buy spent their marketing resources on “gear heads” with product-oriented offerings. […]

Ask Patty – Bringing Traditional Male Industries to Women – PurseStrings – 12/21 3pm EST – right here

Tuesday on PurseStrings, I’ll be speaking with Jody DeVere, the CEO of AskPatty.com, Inc. a marketing to women expert, journalist, car care & safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere […]

Talking to the Boomer Women about Sex …

…. means realizing she isn’t old By Stephen Reily The internet is full of double standards, but few are so glaring as that way it handles sex. At VibrantNation.com we regularly generate surveys, host conversations, and publish digital content about sexual health and the real sex lives led by Baby Boomer women. But no one […]

Secrets Behind SITS Girls Stellar Online Growth – PurseString – Nov 2nd 3pm EST – right here!

Tomorrow, I’ll be speaking with Tiffany Romero – the brains behind the site called sitsgirls.com which Tiffany co-founded with Heather Blair two years ago. It allows like-minded bloggers and their followers to build a support network through blog comments. With a loyal readership and reach far beyond its 7,000 members, SITS is among the fastest […]

The Power of Women and How to Reach Them

By Dan Hill It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally. I’m referring to the equation that judges rationality as superior to emotions, with the former being the cherished fiefdom of male executives at major companies and the latter the touchy-feely and […]

Jerkey, from Man Snack to Smart Snack – PurseStrings – 8/24 @ 3pm EST – right here

Tuesday my guest is Jeff LeFever, Jack Link’s Beef Jerky, Director of Marketing. We’ll be talking about how Jerky is going from “Man Snack” to “Smart Snack” and how this company is making a formerly “male” product female-friendly.

Reality of Working Women … PurseStrings, Tuesday 3pm EST – right here!

My guest this week is Mya Frazier, content director at Engauge. Mya recently authored a white paper in Ad Age called “The Reality of the Working Woman… her impact on the female target beyond consumption.” We’ll be talking about how women are changing the work force, but how life at home hasn’t changed and what […]

Frank about Women – PurseStrings – Tuesday 3pm EST – right here!

My guest this Tuesday is Ruthie Winig, Director of PR and Social Marketing at Frank About Women – a Mullen agency. We’ll be talking about social programs that are successfully communicating with women, but in a different space and different way than the traditional approach.

Women & the Influence of Design – 3 tips – PurseStrings 7/13 LIVE 3pm EST – right here

– Missed the show? Find the podcast in our PurseStrings archive – left side of this page, under “Recent Posts”. Tuesday I will be speaking with Renita Van Dusen, Founder and CEO of Affina … a strategic design firm that specializes in marketing to women. We’ll be talking about the influence of design on women […]

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