Women’s Gray Matter Isn’t Pink? – The ConsumHERist

by Delia Passi This week’s Newsweek magazine had a column by science editor Sharon Begley that discussed a new book by neuroscientist Lise Eliot, entitled Pink Brain, Blue Brain:  How Small Differences Grow Into Troublesome Gaps – And What We Can Do About It.  The book throws doubt upon (debunks according to Begley) the many […]

Pittsburg Shooting – The ConsumHERist

by Delia Passi The tragedy this week in Pittsburg was very disturbing.  A lonely middle aged man acted upon his compulsion to be heard and shot to death three women and then himself at an aerobics class.  According to reports he was unhappy about the hopelessness of his existence which was centered around his lack […]

Who Wears the Pants? – The ConsumHERist

by Delia Passi The Readers Digest website reported the results of an interesting survey they conducted on 16 different country specific websites where they posed a simple question: Who’s the Boss in Your Family – Mom, Dad, the kids or the grandparents?  The results were quite interesting. In half the countries (11 out of 16 […]

Close Up – The ConsumHERist

by Delia Passi I recently read about a research finding that demonstrated conclusively that “wimps hear dangerous noises differently.”  After wondering why anyone felt compelled to research this kind of thing, I pondered whether I could apply this information to selling to women. After all, women are generally the more delicate (i.e. smaller) gender and […]

Cyclical Sales – The ConsumHERist

by Delia Passi Once again I have dug up (Digg’d?) an interesting research revelation about women and shopping.  According to a study done in England (they always seem to do the most interesting studies), “Women’s shopping habits are linked to their menstrual cycles…”  Here’s the bulk of the article: In the ten days before their […]

Score Zero – The ConsumHERist

by Delia Passi Experian Automotive, part of global information services company Experian, and Aspen Marketing, the largest privately-held marketing services agency in the country, recently announced a joint marketing program to drive traffic to auto dealers’ used car lots.  The program is named “Score a Great Car.” Score has a lot of meanings as a […]

Body Language – The ConsumHERist

by Delia Passi Body language is one of those subjects that fascinate me, and my fascination with it is the only reason I sometimes watch the popular new Fox TV series called Lie to Me.  It’s about an expert on body language who consults in various criminal cases and exposes liars through the subtle signals […]

Happy Birthday, Charlie Darwin – The ConsumHERist

by Delia Passi Today Charles Darwin would have turned 200. Charlie is credited with being the first to develop a theory of natural selection, or evolution, which continues to be a source of great controversy. According to a new Gallup survey, only 39% of Americans say they “believe in the theory of evolution.” 24% say […]

The ConsumHERist – What’s New?

by Delia Passi A young lady I know recently went through a traumatic and tragic life event, which pulled her from her new and exciting college life and thrust her into the role of head of household almost overnight.  She went from worrying about making it to class on time and making good grades to […]