Keeping Widgets Relevant

By now most marketers have heard of widgets – of course not the term used in B-School to stand for the hypothetical product of a hypothetical company, but the little mini web-apps downloaded to the desktop or transported to personal web pages, blogs or social networking profiles. Once the domain of garage programmers, widgets are […]

Olympic Hopes

Well, by the time you read this, there will be less than 300 days to the biggest sporting event in Asia’s history. I know what you’re thinking – wasn’t the World Cup just four years ago? Wasn’t it the SEA Games recently? No, there really only is one thing that has inspired 1.3 billion Chinese […]