Surveying Women’s Purchasing Styles – on Purse Strings

On June 2nd, Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles with on PurseStrings with Maria Reitan.

Close Up – The ConsumHERist

by Delia Passi I recently read about a research finding that demonstrated conclusively that “wimps hear dangerous noises differently.”  After wondering why anyone felt compelled to research this kind of thing, I pondered whether I could apply this information to selling to women. After all, women are generally the more delicate (i.e. smaller) gender and […]

Mine, mine, mine – The ConsumHERist

by Delia Passi Several weeks ago I wrote here about the influence of touch, and how handling a product or even the thought of ownership can influence our intentions to buy.  At the time it was a concept to me, one that I believed to be true and could relate to loosely.  It fit my […]

The Right Touch – The ConsumHERist

by Delia Passi A report on the website discusses the findings of a study that will soon appear in the Journal of Consumer Research, entitled The Effect of Mere Touch on Perceived Ownership, by Joann Peck and Suzanne B. Shu. In brief, the study reveals what is probably well known, but perhaps not proven, […]

Cyclical Sales – The ConsumHERist

by Delia Passi Once again I have dug up (Digg’d?) an interesting research revelation about women and shopping.  According to a study done in England (they always seem to do the most interesting studies), “Women’s shopping habits are linked to their menstrual cycles…”  Here’s the bulk of the article: In the ten days before their […]

Men and Women Are Different – Duh!

by Delia Passi For millions of years, men and women have been labeled, identified, assigned tasks, appreciated, accepted and often underestimated for their gender. A second is all it took for the brain to identify the opposite sex, and it accepted the opposite sex for the qualities they contributed to the survival of the species. […]

Score Zero – The ConsumHERist

by Delia Passi Experian Automotive, part of global information services company Experian, and Aspen Marketing, the largest privately-held marketing services agency in the country, recently announced a joint marketing program to drive traffic to auto dealers’ used car lots.  The program is named “Score a Great Car.” Score has a lot of meanings as a […]

Body Language – The ConsumHERist

by Delia Passi Body language is one of those subjects that fascinate me, and my fascination with it is the only reason I sometimes watch the popular new Fox TV series called Lie to Me.  It’s about an expert on body language who consults in various criminal cases and exposes liars through the subtle signals […]

Generalization – The ConsumHERist

by Delia Passi This past weekend, I came into the office alone to get something finished and off my desk.   It took me a few hours and when I accomplished my goal I closed up my desk and went for my car keys, which are typically in a tray at the corner of my desk.  […]

The Oldest Trick in the Book – The ConsumHERist

by Delia Passi I’d like to see this cartoon on the desk of every salesperson, every service representative and every business professional on the planet, just so they get a frequent reminder of the most important consideration to remember when dealing with women.  If anyone who heard me speak or completed the WomenCertified program remembered […]

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