Purse Strings – Launching Niche Products on a Shoestring Budget

Show correction this week. Dear listeners, we apologize for the error in our episode listing for this week. The show for this week featured Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients. During the show Jennifer gave her insights into […]

PurseStrings – Kerry Patterson helps you “Change Anything”

Thank you Maria for a great show. For those of you who could not tune in, show host, Maria Reitan kicked off this episode of Purse Strings with highlights from recent studies about the rise of single mothers, and why marketers should pay close attention to them. Then she spoke with Kerry Patterson, co-founder of […]

Influence: Women’s Soaring Economic Power – Purse Strings 11/29 3pm EST – right here

Tomorrow I speak with Maddy Dychtwald who is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. Maddy is the author of three books: her newest […]

Engage Moms via Facebook – Purse Strings – 3pm EST – right here

Today on PurseStrings, I’ll be speaking with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. We’ll be talking about ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.

Unzipped – on PurseStrings – 3/15 at 3pm EST – right here

Today, I will be speaking with Michelle Miller, with Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of “Mom.” We’ll explore her new book …. Unzipped: A Portable Guide to the Anatomy of the Female Customer.

Chinese Women in the Workforce – PurseStrings – Tuesday 3pm EST – right here!

Tomorrow on PurseStrings, I’ll be speaking with Carol Evans, President of Working Mother Media which publishes Working Mother Magazine. Carol recently met with Chinese women there to better understand their work force challenges. We’ll be speaking about how China is navigating traditional versus contemporary women in the workforce.

The Latino Mom Busting Tradition – Purse Strings – Today 3pm EST – Right Here!

Today on Purse Strings, I’ll be speaking with Kate Muhl – VP consumer strategist, Demographics and Transportation/Travel/Leisure and Barbie Casasus – Sr. Dir. Consumer Strategist, Latino Markets and Fashion at Iconoculture, the trend watching organization. Barbie joined Iconoculture in 2005 and is a trend expert on Latin culture, cyber style, multiculturalist and fashion. Kate has […]

Office Depot – and Women Entrepreneurs – PurseStrings – Today 3pm EST – right here

Tuesday on PurseStrings, I will be speaking with Monica Luechtefeld. Monica is Office Depot’s Executive Vice President of Global E-Commerce. In her role, she oversees our global E-Commerce strategies and is responsible for delivering over $4.2 billion in online revenue for Office Depot. Her responsibilities include driving innovation and customer-driven features and functionality across the […]

How Women’s Progress is Reshaping America’s Families and Economy – PurseStrings – Tuesday 3pm EST

On the show today, I’ll be speaking with Heather Boushey & Ann O’Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working Nation – How Women’s Progress is Reshaping America’s Families and Economy, explores how women’s transformative move from the home and into the workplace has impacted […]

Taking Women Owned Busineses beyond a $Million$ – PurseStrings – 3pm EST – Right Here!

On Today’s PurseStrings, I’ll be speaking with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. As founder and president of the Women Presidents’ Organization (WPO) – for women who lead multi-million dollar businesses…. she oversees the strategic operations of more than 90 chapters focused on organizational growth and empowering members […]

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