The Right Touch – The ConsumHERist

by Delia Passi A report on the website discusses the findings of a study that will soon appear in the Journal of Consumer Research, entitled The Effect of Mere Touch on Perceived Ownership, by Joann Peck and Suzanne B. Shu. In brief, the study reveals what is probably well known, but perhaps not proven, […]

Lies, Damned Lies and Statistics – The ConsumHERist

by Delia Passi Yesterday, the Gallop organization released a poll on the change in American adult Internet usage in the past year.  Most of the results seem intuitive or unremarkable.  Frequent usage, defined as over an hour online per day, rose by five percentage points from 43% to 48%.  That’s not surprising given the increasing […]

In-bound from Obama: 10 Marketing Ideas for 2009

By Drew Neisser If you think the marketing challenges of 2009 look daunting, imagine for a moment you were Barack Hussein Obama back in 2007.  Being an unknown, untested, awkwardly-named black man with limited resources going against one of the biggest brand names in Democratic politics, you’d hardly anticipate a victory in the playoffs, much […]

How To Increase Traffic to Your Website

by Holly Buchanan Wow – I just checked the stats on and we had a million visitors today! We sold more books than John Grisham! And Ben and Jerry’s just put out a new brand of Chunky Monkey that tastes just like the old brand, but has no fat or calories! Mmmmm….it’s so good. […]

2008 is Going to be a Great Year!

I don’t know about you but I’m excited about 2008. Despite downbeat messages in the media I want you to focus on the fact that even though, as a whole, online holiday spending missed projections, there were individual days that showed dramatic increases over the same dates a year earlier. For example, according to ComScore, […]

Guess what Wednesday? You are now the new “IT” day for email newsletter senders.

I have an email mailing list of just over 30K people. Every week before I hit send I’m faced with the conundrum – are my readers in the mood to receive this newsletter now? One instance of email overload and they hit the unsubscribe button or – horrors – the spam button causing all ISPs […]

“High Engagement” Sites of Food, Beverage Brands Top CPG Website Rankings

Consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year, – republished here from a recently released comScore, Inc. study. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to sites […]

Eye Tracking Rules

For all of you who have had your fill of holiday turkey and are back to pondering the optimization of your online presence, I discovered a mention on Seth Godin’s blog of this summary of take-aways from Eye Tracking research written by Christina Laun. I love good how-to’s to pick and choose from in optimizing […]

Experiment and Analyze

In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. This […]