NBC Universal – on Target Programming for Women – PurseStrings @3pm EST – right here

Tuesday on PurseStrings, I’ll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She’ll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

‘Groundswell’, ‘Open Leadership’ author, Charlene Li on Purse Strings, Tuesday – 3pm EST

Happy 2011 to our listeners!! This Tuesday, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group. Charlene Li fills us in on her latest book entitled Open Leadership: How Social Technology Can Transform the Way You Lead. On this episode, Charlene tells us about her new book, “Open […]

Frank about Women – PurseStrings – Tuesday 3pm EST – right here!

My guest this Tuesday is Ruthie Winig, Director of PR and Social Marketing at Frank About Women – a Mullen agency. We’ll be talking about social programs that are successfully communicating with women, but in a different space and different way than the traditional approach.

Listening to the “Right” Conversations

By Scott Gold My kids want a pet. So I did what any self-respecting parent would do and went online in search of the mammal/reptile/rodent that would cause the least damage to our current way of life. Within seconds, I came across a thoughtful recommendation from a consumer about the preferred diaper brand for pets […]

Social Media’s ability to Amplify our Generosity – PurseStrings Today 3pm EST – right here

Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events are impacting our society’s take on “generosity” and how social media is amplifying the cause.

Engaging Women Effectively through Social Media – Purse Strings – Tuesday 3pm EST Live – right here

My guest on Purse Strings today is Lauren McCue, formerly Director, Integrated Marketing Programs, West Coast of MySpace. Previously, Lauren was Fleishman-Hillard’s Managing Supervisor of Global Social Media Practice Group – NGT. Lauren develops and builds out new/emerging practices within companies that allow for them to handle the ever-growing social landscape. Lauren and I will […]

GeekGirlsGuide.com on Purse Strings – Tuesday 3pm EST – Here LIVE

Joining me on Purse Strings tomorrow are Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com, and give us a glimpse into making social networks an easier fit for both consumer and marketers.

Here Comes the New ‘Mom-acracy’

By Greg Furman, Founder/Chairman of The Luxury Marketing Council America is Quickly Moving to a New “Momacracy” A telephone survey of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that America is moving to a New Matriarchy. Women in the luxury arena in the last 15 […]

Johnson’s® Launches New Product Online – for a Cause

By MaryLou Roberts Yesterday I posted in DIYMarketing on the theme of corporations doing well by doing good. A recent article in Ad Age (subscription required) highlights yet another example that takes a more controlled, corporate-focused tack, but still engages in cause marketing. I wanted to share this with ReachingWomenDaily. Johnson’s® adult body care line […]

What Marketers Can Learn From “25 Random Things”

If you’re on Facebook, you’ve heard of “25 Random Things About Me.”   The idea is, you write down 25 things about yourself people may or may not know, then you tag other friends so they can see what you wrote, and write their own list to share with you and their other friends. I have […]

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