Brand Loyalty: Cell Phones trump Search Engines and Cosmetics

By Robert Passikoff Wireless handset brands iPhone (#1), Samsung (#2), and Blackberry (#4) accounted for a third of 2009’s top 10 Loyalty Leaders, in the 13th annual Brand Keys survey by Brand Keys. This year’s findings indicate that customer values intrinsic to technology brands were seen to best meet, and even exceed, customer expectations for […]