The ConsumHERist – How the Media is Marketing the Republican Ticket

Women care. Women are the ones not only making donations but asking how they can help. They lead fundraisers and sit on community boards. And yes, many of these women work, have kids and still manage to make cupcakes for the school fundraiser. Women also get more emotional. They tear at Hallmark commercials and when […]

Protected: Alpha Women Buy; Gamma Women Share

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Influencer, Mobile and Experiential Marketing – Purse Strings

[HTML1] Join Maria Reitan as she speaks today with Lisa Kovner, U.S. Director of Consumer Marketing at Dermalogica. Lisa will speak about influencer marketing, mobile marketing and experiential marketing – how all are keys to tapping the female head and heart, especially around such a personal topic as beauty.