‘Groundswell’, ‘Open Leadership’ author, Charlene Li on Purse Strings, Tuesday – 3pm EST

Happy 2011 to our listeners!! This Tuesday, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group. Charlene Li fills us in on her latest book entitled Open Leadership: How Social Technology Can Transform the Way You Lead. On this episode, Charlene tells us about her new book, “Open […]

hearditfromamom.com on PurseStrings – Tuesday 10/26 3pm EST right here!

My guest Tuesday (10/26) on PurseStrings is Kevin Burke – of Lucid Marketing and hearditfromamom.com. Kevin is keeping us on the Mom topic. We’ll be talking about how marketers are missing the boat in their connections with mom. – Maria Reitan

Reflections on Brand Beauty

Vacation is over and everyone is looking to return to work trim and healthy, aglow with the radiance of the Summer sun. Everybody wants to look their best heading into Fall, naturally, or with the aid of beauty products.

Put the Brand on the Balance Sheet

The idea of putting the corporate brand on the balance sheet is an audacious proposition. One that can revolutionize marketing, change the role of everyone responsible for the health of brands, and make the US more competitive in the world.

Women’s Gray Matter Isn’t Pink? – The ConsumHERist

by Delia Passi This week’s Newsweek magazine had a column by science editor Sharon Begley that discussed a new book by neuroscientist Lise Eliot, entitled Pink Brain, Blue Brain:  How Small Differences Grow Into Troublesome Gaps – And What We Can Do About It.  The book throws doubt upon (debunks according to Begley) the many […]

Leading Food Trends – The Resiliency Movement

By Margaret Kime Americans are a resilient people. In this time of financial uncertainty, global warming, food safety issues and community preparedness, the American “can-do” spirit is asserting itself. Consumers are taking back-to-the-basics steps to regain control of their lives and reconnect with their communities – especially with food. For example, home gardens are up […]

Close Up – The ConsumHERist

by Delia Passi I recently read about a research finding that demonstrated conclusively that “wimps hear dangerous noises differently.”  After wondering why anyone felt compelled to research this kind of thing, I pondered whether I could apply this information to selling to women. After all, women are generally the more delicate (i.e. smaller) gender and […]

Mine, mine, mine – The ConsumHERist

by Delia Passi Several weeks ago I wrote here about the influence of touch, and how handling a product or even the thought of ownership can influence our intentions to buy.  At the time it was a concept to me, one that I believed to be true and could relate to loosely.  It fit my […]

The Right Touch – The ConsumHERist

by Delia Passi A report on the Time.com website discusses the findings of a study that will soon appear in the Journal of Consumer Research, entitled The Effect of Mere Touch on Perceived Ownership, by Joann Peck and Suzanne B. Shu. In brief, the study reveals what is probably well known, but perhaps not proven, […]

Cyclical Sales – The ConsumHERist

by Delia Passi Once again I have dug up (Digg’d?) an interesting research revelation about women and shopping.  According to a study done in England (they always seem to do the most interesting studies), “Women’s shopping habits are linked to their menstrual cycles…”  Here’s the bulk of the article: In the ten days before their […]

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