Purse Strings – Launching Niche Products on a Shoestring Budget

Show correction this week. Dear listeners, we apologize for the error in our episode listing for this week. The show for this week featured Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients. During the show Jennifer gave her insights into […]

Reaching Moms through Schools – Purse Strings – 8/2 @ 3pm EDT – right here!

I’ll be speaking with John Driscoll today on PurseStrings. John Driscoll is the VP Business Development for School Family media.

Engage Moms via Facebook – Purse Strings – 3pm EST – right here

Today on PurseStrings, I’ll be speaking with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. We’ll be talking about ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.

“What Moms Think: The Working Mother Report.” – PurseStrings – Tuesday 3pm EST – right here!

On PurseStrings tomorrow, I’ll be speaking with Carol Evans, CEO and founder of Working Mother Media – home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mother’s 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million […]

11 for 11 : Brand & Marketing Trends for 2011

By Dr. Robert Passikoff Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them. Predictive loyalty metrics allow marketers to decipher consumers’ emotions, […]

Beyond Mommy Bloggers – PurseStrings – Oct 9 at 3pm EST – right here

Tomorrow I’ll be speaking with Tina Sharkey, chairman of BabyCenter. BabyCenter is the Web’s number one global interactive parenting network and has nurtured more than 100 million parents since its launch with a blend of expert advice and user-created wisdom. We’re following up on BabyCenter’s 21st Century Mom report, which came out last September. Now BabyCenter has undergone some additional segmentation study that shows two influential groups online – and it’s beyond mommy bloggers.

Secrets Behind SITS Girls Stellar Online Growth – PurseString – Nov 2nd 3pm EST – right here!

Tomorrow, I’ll be speaking with Tiffany Romero – the brains behind the site called sitsgirls.com which Tiffany co-founded with Heather Blair two years ago. It allows like-minded bloggers and their followers to build a support network through blog comments. With a loyal readership and reach far beyond its 7,000 members, SITS is among the fastest […]

hearditfromamom.com on PurseStrings – Tuesday 10/26 3pm EST right here!

My guest Tuesday (10/26) on PurseStrings is Kevin Burke – of Lucid Marketing and hearditfromamom.com. Kevin is keeping us on the Mom topic. We’ll be talking about how marketers are missing the boat in their connections with mom. – Maria Reitan

Wonderbranding’s Michelle Miller – on PurseStrings – this show postponed

Next Tuesday, I’ll be speaking with Michele Miller, co-author of The Soccer Mom Myth and force behind the marketing blog Wonderbranding. We’ll be speaking about the natural advantages of women, how we can put those advantages to best use and what marketers need to know about them. – Maria Reitanhttp://www.reachingwomendaily.com/wp-admin/edit.php

MUMSNET Turns 10- PurseStrings – 3pm EST – right here!

Tuesday on PurseStrings I’ll be speaking with Justine Roberts, the co-founder of Britain’s most powerful site – MUMSNET. Women’s voices are so strong and in Britain that fact was made known in a big way. The 10-year old site was at the center of that country’s last General Election. On PurseStrings, hear the secret behind […]

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