Van Gogh Blue – Sexy Vodka for Gals – PurseStrings – Today 3pm EST – right here

Tuesday, on PurseStrings I”ll be speaking with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. David’s consumer insights inspired the successful and controversial launch […]

Advertising’s Three Worst Faults

By Dan Hill The joke that nobody much laughs at in marketing circles is the one liner ascribed to John Wannamaker. “Half my advertising dollars are wasted, but I don’t know which half.” If only the reality of marketing was that good! Rigorous reviews of sales performance data by those willing to take an incisive […]

Decision Day for LeBron

By Dr. Robert Passikoff LeBron James will end an unprecedented free-agent frenzy tonight by revealing whether he will remain with the Cleveland Cavaliers or sign elsewhere. James will announce his future NBA plans during a one-hour special on ESPN at 9PM, Thursday. Proceeds for sponsorship for the special will be going to the Boys and […]

The New Female Consumer: The Rise of the Real Mom, PurseStrings Tuesday 3pm LIVE – right here!

My guest Tuesday is Ann Mack, director of trend spotting at JWT. Ann oversees trends analysis, thought leadership and other content initiatives. She joins me to talk about the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and new York Times best-selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Advertising Age… its entitled: The New Female Consumer: The Rise of the Real Mom.

Is “Good” the new “Sexy”?

By Christine K. Ryder There is no shortage of “sexy” ads and, much to the delight of 20-25 year-old males, plenty of brands have gone the “butts and boobs” route to grab attention in their ad campaigns. I’m a fan of the campy, hyperbolic ones like those from Axe body spray or the classic Miller […]

Starbucks’ Via, Strikes a Cord with Marketers

By Kate Newlin Here’s my take: 1. There’s a PowerPoint someplace in Starbucks headquarters which outlines what percentage of the US population relies on instant coffee. Some sub-section of that instant-using universe does it for convenience and portability, but isn’t happy with it. 2. Someone noticed that very few of the instant coffee drinking folk […]

Mine, mine, mine – The ConsumHERist

by Delia Passi Several weeks ago I wrote here about the influence of touch, and how handling a product or even the thought of ownership can influence our intentions to buy.  At the time it was a concept to me, one that I believed to be true and could relate to loosely.  It fit my […]

Body Language – The ConsumHERist

by Delia Passi Body language is one of those subjects that fascinate me, and my fascination with it is the only reason I sometimes watch the popular new Fox TV series called Lie to Me.  It’s about an expert on body language who consults in various criminal cases and exposes liars through the subtle signals […]

Generalization – The ConsumHERist

by Delia Passi This past weekend, I came into the office alone to get something finished and off my desk.   It took me a few hours and when I accomplished my goal I closed up my desk and went for my car keys, which are typically in a tray at the corner of my desk.  […]

The Oldest Trick in the Book – The ConsumHERist

by Delia Passi I’d like to see this cartoon on the desk of every salesperson, every service representative and every business professional on the planet, just so they get a frequent reminder of the most important consideration to remember when dealing with women.  If anyone who heard me speak or completed the WomenCertified program remembered […]

keep looking »