Influence: Women’s Soaring Economic Power – Purse Strings 11/29 3pm EST – right here

Tomorrow I speak with Maddy Dychtwald who is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. Maddy is the author of three books: her newest […]

NBC Universal – on Target Programming for Women – PurseStrings @3pm EST – right here

Tuesday on PurseStrings, I’ll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She’ll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

Google – Zero Moment of Truth – Purse Strings – 3pm EDT – Nov 1st

Tuesday on Purse Strings, Maria will be discussing the Zero Moment of Truth with the show’s guest, Jim Lecinski, Managing Director of U.S. Sales and Service for Google. Jim recently penned the e-book, Winning the Zero Moment of Truth.