Reaching Moms on a Small Marketing Budget – Purse Strings, today @ 3pm EDT – right here!
Posted on | August 9, 2011 | No Comments
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My guest for Tuesday’s show is is Kat Gordon, Founder and Creative Director at Maternal Instinct.
As she began helping clients in the mom business with strategy and copywriting projects, Kat realized she’d tapped a vastly under-served market. There were the “little brands” who couldn’t afford big-city agencies but still wanted quality creative from someone who knew how to market to moms. There were the “big guys” who rounded out their multi-million-dollar-agency roster with smaller, more nimble firms who could get quality work done quick. And everyone in between.
As the need grew, so did a plan. Kat began assembling a team of her favorite, most talented colleagues. In January 2008, they joined forces and Maternal Instinct was born.
We’ll be talking about reaching Moms even if you don’t have a big budget.
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