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Reaching Moms through Schools – Purse Strings – 8/2 @ 3pm EDT – right here!

Posted on | August 2, 2011 | No Comments

On today’s week’s Purse Strings show, I’ll be speaking with John Driscoll. John Driscoll is the VP Business Development for School Family media.
School Family Media is the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. School Family Media’s parent-focused, out-of-the- classroom programs, such as School Family Nights and Back2School, as well as the parent- focused website, SchoolFamily.com, offer consumer brands an unmatched connection with influential, involved parents across the country – especially moms with kids age 6-11. We’ll be discussing a case study involving the P&G brand Bounty and the success of reaching moms through schools.

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