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‘Groundswell’, ‘Open Leadership’ author, Charlene Li on Purse Strings, Tuesday – 3pm EST

Posted on | January 3, 2011 | No Comments

Happy 2011 to our listeners!!

This Tuesday, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group.

Charlene Li fills us in on her latest book entitled Open Leadership: How Social Technology Can Transform the Way You Lead.

On this episode, Charlene tells us about her new book, “Open Leadership”, where she explains how social media is just one force that is requiring leaders to cede control in order to succeed.

She also discusses how her 2008 book “Groundswell: Winning In a World Transformed By Social Technologies” has held up two years after its release. “Groundswell” was awarded one of Amazon’s top 10 business books in 2008; as well as by Fortune Magazine and Advertising Age.

Charlene also explains how in 2011, social media will be viewed more as social business…

“It’s one thing to put up a Facebook page, but how is (your business) going to fundamentally change because the relationship with your customers, partners and employees are going to change, said Li. “Thinking about it at that strategic level is going to become crucial to your success in 2011.”


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