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Van Gogh Blue – Sexy Vodka for Gals – PurseStrings – Today 3pm EST – right here

Posted on | November 16, 2010 | No Comments

Tuesday, on PurseStrings I”ll be speaking with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. David’s consumer insights inspired the successful and controversial launch of a vodka brand aimed at women – Van Gogh Blue. Find out how this brand brought sexy back for females in search of a good drink.


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