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PurseStrings – 100th Show – Returns, 3pm EST today – right here

Posted on | October 12, 2010 | No Comments

On February 8th, 2010, “PurseStrings,” the weekly marketing-to-women radio program on WebmasterRadio.FM, aired its 100th show since its debut in 2007. The “Best of PurseStrings” episode featured a compilation of some of the best shows throughout the past two and a half years. The show’s host, Maria Reitan, is senior principal and chair of the Marketing to Women and Lifestyle Marketing practice at Carmichael Lynch Spong.

WebmasterRadio.FM added Reitan to its lineup of more than 30 original radio programs in the fall of 2007, seeking to complement its search engine optimization, advertising, affiliate marketing, Internet marketing, international marketing and entertainment programming with a unique show devoted to providing expertise about the largest consumer segment in the country — women.

Reitan has featured high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers. Past guests have included the president of the League of Women Voters, the founder of BlogHer, Washington correspondent Cynthia Gordy and the vice president of marketing for Overstock.com. Each and every guest shares ways listeners can create compelling relationships with female customers who wield trillions of dollars in spending power.

During the time it has aired, “PurseStrings” has been picked up as a complement to other marketing-to-women outlets, including ReachingWomenDaily, the number one multi-author blog publication on marketing to women by editor Penelope Stockinger and the audience of the M2W and M2Moms conferences, which were created by Nan McCann of PME Enterprises. Currently, “PurseStrings” is the only broadcast offering on M2W and ReachingWomenDaily.

“Reaching the 100th show is an exciting milestone for me and for WebmasterRadio,” says Maria Reitan, senior principal and chair of the Marketing to Women and Lifestyle Marketing practice groups at Carmichael Lynch Spong. “It’s quite humbling to look back and see the growth of the show – including the show’s expansion to several new outlets and the number of influential professionals I’ve been fortunate to feature. I look forward to more fascinating guests in 2010.”

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