War in the Boardroom – Purse Strings, 10/5 at 3pm EST – right here!
Posted on | September 30, 2010 | No Comments
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Next Tuesday’s, I’ll be speaking with Laura Ries, president of marketing consultancy Reis and Reis and co-author of “War in the Boardroom: Why left-brain management and right-brain marketing don’t see eye to eye and what to do about it.”
Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people and the managers that make marketing decisions. Is there a “right way”… we’ll talk about it on PurseStrings.
– Maria Reitan
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