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Jerkey, from Man Snack to Smart Snack – PurseStrings – 8/24 @ 3pm EST – right here

Posted on | August 23, 2010 | No Comments

Missed this week’s episode? look for it and other Purse Strings shows in our widget – left side of the page under “recent posts”.

My Guest on Purse Strings this Tuesday is Jeff LeFever, Jack Link’s Beef Jerky, Director of Marketing. We’ll be talking about how Jerky is going from “Man Snack” to “Smart Snack” and how this company is making a formerly “male” product female-friendly.
– Maria Reitan

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