Frank about Women – PurseStrings – Tuesday 3pm EST – right here!

My guest this Tuesday is Ruthie Winig, Director of PR and Social Marketing at Frank About Women – a Mullen agency. We’ll be talking about social programs that are successfully communicating with women, but in a different space and different way than the traditional approach.

Kodak Captures Mom’s Attention – PurseStrings – Tuesday 3pm EST – right here

My guest Tuesday is Susan Stoev, director of current products at Kodak. Kodak is this year’s sponsor of the Marketing to Moms conference and we’ll be talking about Kodak’s approach to capturing Mom’s attention and driving her to purchase.

Gross-Out Food Wars

It started with KFC’s bun-less “Double-Down,” two pieces of fried chicken with a burger in the middle. Next came Friendly’s “Ultimate Grilled Cheese Burger Melt” – a hamburger between two grilled-cheese sandwiches.

Women & the Influence of Design – 3 tips – PurseStrings 7/13 LIVE 3pm EST – right here

– Missed the show? Find the podcast in our PurseStrings archive – left side of this page, under “Recent Posts”. Tuesday I will be speaking with Renita Van Dusen, Founder and CEO of Affina … a strategic design firm that specializes in marketing to women. We’ll be talking about the influence of design on women […]

Decision Day for LeBron

By Dr. Robert Passikoff LeBron James will end an unprecedented free-agent frenzy tonight by revealing whether he will remain with the Cleveland Cavaliers or sign elsewhere. James will announce his future NBA plans during a one-hour special on ESPN at 9PM, Thursday. Proceeds for sponsorship for the special will be going to the Boys and […]

Slouching Toward Brand Accountability

By James R. Gregory, Founder and CEO CoreBrand Many departments within a corporation will argue the need for accountability in marketing, but none steps forward to take ownership of how to account for brand equity. Theoretically, the CEO is responsible for the value of the corporate brand. Unfortunately, it is a rare CEO who understands […]

Power of the Purse – Girl Style – PurseStrings – 7/6 3pm EST – right here

Joining me on the show is Heidi Dangelmaier, founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank (read related article in BusinessWeek). She and her girl team work with major brands giving them the insights, creative concepts and strategies they need to succeed with the future generations […]