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Shiny New Things – the Power of Early Adopters – Purse Strings – Tuesday 3pm EST – right here

Posted on | May 10, 2010 | No Comments

> missed the show? stay tuned for the Podcast in our PurseStrings widget – left column under “Recent Posts”

My guest for Tuesday’s show is Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. It’s all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.

– Maria Reitan

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