What she’s not telling you – Tracy Chapman on PurseStrings – Tues 3-m EST LIVE right here!
Posted on | November 30, 2009 | No Comments
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Tomorrow on PurseStrings I will be speaking with Tracy Chapman, co-author of the new book “What she’s not telling you: why women hide the whole truth and what marketers can do about it”
Tracy, her partner in the consultancy Just ask a Woman Jen Drexler penned the book with CEO Mary Lou Quinlan. She talks about the differences between women’s “half truths” (what they admit) and “whole truths” (what they believe, do and buy.)
– Maria Reitan
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