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Nielson Online’s ‘Power Moms’ Study – Purse Strings

Posted on | July 21, 2009 | No Comments

Today on PurseStrings I’ll be speaking with Jessica Hogue, research director at Nielsen Online… a service of The Nielsen Company. Nielsen Online delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.
We’ll be talking about Nielsen Online’s big study called Power Moms… a look inside the online habits of women of influence.

– Maria Reitan


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