Why She Buys – Purse Strings Tuesday 3pm EST – Live right here!

On Tuesday, I will interview Bridget Brennan, CEO of Female Factor, a Chicago-based marketing consultancy. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She is the author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers, which hits store shelves in early July.

Ally Bank’s Winning Strategy – Disappoint Kids

I’ll give Ally Bank this, they got my attention with their new TV ads. Being mean to kids definitely got an emotional reaction out of me.

Program Ads Don’t Stick – The ConsumHERist

by Delia Passi Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in. That’s why I’m a big believer […]

Mom on the Go Network – Purse Strings Today – 3pm EST LIVE

My Guest today on the show is Taiha Wagner. Taiha is the founder of Mom on the Go Network… where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. How does she do it? […]

Hard to Please – The ConsumHERist

by Delia Passi I was pressed for time and didn’t come up with a blog topic, but offer this bit of amusement in its place. My wife always wanted a riding lawn mower. She works all day and was always tired when she came home from work and thought that a riding lawn mower would […]

Eddie Bauer – Climbing to Higher (Brand) Peaks

By Robert Passikoff Eddie Bauer, the iconic outdoor-clothing chain that sold goose-down coats to Mount Everest mountaineers and modern outdoor clothing to ski- schussing college students, filed for Chapter 11 bankruptcy protection yesterday. Eddie Bauer has been struggling to repay its debt. And the fact that consumers slowed down spending on anything but necessities can’t […]

Only in a Woman’s World – Frito Lay – Purse Strings – Tuesday 3pm EST Here LIVE!

This week’s guest is Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America. On the show, we’ll be talking about the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Do Men and Women Have Different Design Preferences?

Whenever I’m in a meeting about website design, I hear terms like “good design,” “bad design,” “professional design,” “unprofessional design.” It always makes me ask the question – how do you know?

In my marketing to women online research, it’s been hard to find credible research on what website designs appeal to men and to women. I have three big questions:

Compensating Mommy Bloggers – The Virtue of Transparency

By Dr. Mary Lou Roberts As I recounted in the first post in this series, I originally became fascinated with mommy blogs by watching my daughter, a new mother at the time. I gradually became aware of their potential as marketing media, although in those early days, I was thinking mostly about their value for […]

Savvy Networking – How Women & Men Differ – Purse Strings – Today 3pm EST, LIVE

Joining me is Andrea Nierenberg – an independent personal marketing consultant and founder of The Nierenberg Group.  She’s an expert at personal marketing and networking techniques – working with leading businesses such as AOL Time Warner, Citigroup, Coach, Estee Lauder, Georgia Pacific. She teaches “Self-Marketing: A to Z” a course she developed at New York […]

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