A League of Their Own – Purse Strings
[HTML1] My guest for Today’s PurseStrings is Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network. SheSpeaks helps companies spark women’s interest, obtain candid feedback, grow word-of-mount awareness and build long-term brand advocates.
Protected: Alpha Women Buy; Gamma Women Share
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The She Spot: Where Women Drive Social Change
by Andrea Learned Women have a lot of economic and political clout these days. No surprise there. But, it isn’t only as consumers that women wield their power. In fact, by leveraging their well-earned money and time, the women’s market may be an even greater catalyst for social change. Talk about power to the people… […]
Real You: Strong cologne, thumping hip-hop, and 20-somethings with perfect bodies wearing store merchandise. What store are you in?
By Kaira Sturdivant Rouda If you answered Abercrombie and Fitch, you just made their marketing department very happy. Illustrating environmental branding at its best, every component of the store from the merchandise and furnishings to the employees and music reinforces the brand. It is the reason why young people go there in droves to shop. […]
The ConsumHERist – Tabloids, Equilibrium and Vera Wang
By Delia Passi While standing in line at the supermarket cash register yesterday I marveled at the cover story on one of the tabloid magazines on the rack. It showed Sarah Palin (no, this article is not about her) with a headline about some supposed affair of hers. I was stunned – not because a […]
Is “Hockey Mom” the New “Soccer Mom”?
One of the main reasons Michele Miller and I wrote The Soccer Mom Myth was to help companies and marketers break through the stereotype of the Soccer Mom to better understand who women really are and why they really buy.   We’ve found that women don’t like the label “Soccer Mom.†  Yes, Soccer Moms are […]
Around The Holidays, Your Potential Customers Are Moody
In the world of direct response television marketing – those commercials that urge viewers to “go to our website†or “call this number†– consumers get quite finicky around the holidays. According to a recent study, response rates don’t always correlate with the number of viewers – especially not around the holidays. For some reason, […]
Reaching Hard to Reach Women – Purse Strings
[HTML1] Today I spoke with Duane Benson, Executive Director of the Minnesota Early Learning Foundation about reaching hard to reach consumers as the U.S. population becoming increasingly more diverse, plus how companies are investing in reaching these hard to reach moms.
How Savvy Consumers See Palin
by Andrea Learned Every four years, we Americans take our well-practiced consuming cleverness and leverage it to make decisions that will have much longer term national and global repercussions than our choices in material possessions. As consumers, many of us have learned to see marketing for what it is, and now demand much higher standards […]
Brand Palin
by Fara Warner Watching Sarah Palin nail her speech earlier this week did nothing to change my personal feelings about her–and her politics. But watching her deliver a strong, powerful speech that energized the Republicans in St. Paul gave me much to worry about. Palin wasn’t just playing politics, she was playing branding–or her conservative […]
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