Gamma Women Study Results – Purse Strings
Posted on | September 22, 2008 | No Comments
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Author and marketing expert Lisa Johnson – founder and CEO of The Reach Group – is back for another discussion on Gamma Women. Lisa made her debut on the show a few weeks ago, sharing the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp: “The Gamma Factor: Women and The New Social Currency.” This time around, Lisa takes a deep dive into each of the five Gamma segments. Find out which one YOU might be.
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