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Real You: My new toothbrush scrambled my brain…

Posted on | June 26, 2008 | No Comments

Or, maybe it’s just summer. I’m not sure. Here’s my theory for proving the electric toothbrush may be at fault.

1. I just started using it, three days ago.

2. My children – who are teenagers – talked me into said toothbrush, as I packed them for camp in Maine. I just dropped them off, two days ago. In the woods. They will be there for four weeks. Before dropping them off, we had one graduation (elementary school to middle school), one recital, two honors programs, four end of school parties (did I mention they attended four different schools this year?), and assorted other events before heading to Ecuador for what was a once in a lifetime family trip.

3. I brought a regular toothbrush to the Galapagos Islands, but it is winter there, and the stormy season, and our faithful ship was tossed. Most days, every night. It was like using an electric toothbrush.

4. Last night, on my trip back from Portland, Maine, it was quite difficult for me to find gate D12, while standing in front of gate D5. It must have been the toothbrush, the angry scrambling toothbrush.

5. I am president of a residential real estate company. My scrambled brain still registers there is a housing depression, and I cannot blame said depression on my toothbrush. I will focus on a future full of white teeth.

So what’s the point? It’s not really the toothbrush, although I have tossed it, attempting to avert brain slog tomorrow. No, the primary point is that moms make huge tranistions in the summer. Our schedules and schemes, our sitters, and calendars are all scrambled. Overnight. Schools out. Everything changes. I would love it if a marketer talked to me about that. Any consumer product or services company that said, “Hey, we know you’re scrambled and here’s how we can help!”

And mean it.

Until then, it’s just me, camps in Maine….and a new toothbrush.

Next week: What is real?

Kaira Sturdivant Rouda is the creator of Real Living, the first women-focused real estate brand. She has more than 20 years of experience marketing to women and is the author of Real You Incorporated: 8 Essentials for Women Entrepreneurs. To learn more, visit and join the community.


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