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Bargaining, Blackberry in Hand

Posted on | March 25, 2008 | No Comments

Deep in the jungle of discount shopping at Filene’s Basement in NYC last week  I did some subversive shopping. A deeply discounted Catherine Malandrino black top boasted savings of more than 60% it was down to $60, but was that the lowest it would go?  I whipped out the blackberry and fired up Bonfire Media’s eBay search.  There, dress in hand I found its twin for sale in Kentucky for $29. 

Research trumps impulse buy and I placed a bid for the cheaper top. 

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Seems I’m not alone. Krillion just published some interesting findings derived from recent custom research that  reveals how shoppers use the Web to determine what to buy
 

Key  findings:

— The majority (67 percent) of today’s Web-savvy shoppers spend more than 30 percent of their total shopping time researching products on the Web. A subset, which the survey dubs ‘Web-informed buyers’ spend more than 50 percent of their shopping time on online research.— ‘Web-informed buyers’ rely on multiple information sources for their product research and have developed sophisticated behaviors and requirements as they use the websites of manufacturers and e-tailers to determine what to buy and where to buy it. 

In related news – haggling at department stores is back in.  However arguing with an apathetic, unempowered Filene’s basement employee is not my idea of efficient behavior- I’d rather do my bargaining online.  

Online shopping expert, Michelle Madhok, is the CEO of White Cat Media LLC publisher of SheFinds.com and MomFinds.com, sites that help busy women shop online.

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