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Found Around the (Marketing) Neighborhood

Posted on | November 15, 2007 | 1 Comment

Lee Odden gives us something for the toolbox in Guide to Twitter as a Tool for Marketing and PR, the title says it all.

With Today’s Trends Leave a Woman’s Footprint, in the Huffington Post, our own Andrea Learned talks about the how the trends apparent in today’s marketplace from, “green” to “authenticity,” reflect the reality that more consumers are buying “like women” .

And on the subject of trends, Brandsizzle warns brands that, although its one of the latest marketing fads, social network marketing – in particular marketing on Facebook is not for everyone and the wrong tactics can lead to an erosion of focus and a waste of resources.

In No One Reads Copy, Leigh the ADVERGIRL reminds us just how important it is to get the online user’s experience right, citing eMarketer’s not completely surprising recent statistics on multi-tasking internet users.


Happy reading!


One Response to “Found Around the (Marketing) Neighborhood”

  1. anne
    November 15th, 2007 @ 8:39 pm

    hey penelope:
    hadn’t seen the emarketer survey – interesting and reiterates the challenges marketers face in trying to get the attention of consumers.

    thanks for the shout out.

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