Purse Strings – Launching Niche Products on a Shoestring Budget

Posted on | September 25, 2012 | No Comments

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Show correction this week.

Dear listeners, we apologize for the error in our episode listing for this week. The show for this week featured Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients. During the show Jennifer gave her insights into launching niche projects on a shoestring budget. – Here is the podcast (will open in a new window).

PurseStrings – Kerry Patterson helps you “Change Anything”

Posted on | September 18, 2012 | No Comments

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Thank you Maria for a great show. For those of you who could not tune in, show host, Maria Reitan kicked off this episode of Purse Strings with highlights from recent studies about the rise of single mothers, and why marketers should pay close attention to them.

Then she spoke with Kerry Patterson, co-founder of Vital Smarts and author of “Change Anything: The New Science of Personal Success.” Kerry shared how employees — women specifically — can move up the corporate ladder quicker through change techniques that he articulates in his book. Very interesting stuff.

Stay tuned as I post the podcast link as soon as its available on Webmasterradio.fm. And tune in next week for our next episode of Purse Strings with Maria Reitan, every Tuesday at 3pm Eastern.

Gail Evans on Women in the Workplace – Purse Strings 3pm EST – right here

Posted on | December 6, 2011 | No Comments

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Gail Evans is the best selling author of “Play Like A Man Win Like A Woman” and “She Wins, You Win.”
Evans’ career is vast, beginning in government and culminating as the Executive Vice President of CNN. Evans began working with CNN at its inception in 1980 and was promoted to Executive Vice President for CNN in 1996. In September 2000, Evans was named to Executive Vice President of Domestic Networks for the CNN Newsgroup. Evans retired from CNN in the summer of 2001.
Evans worked at the White House in the Office of the Special Counsel to the President during the Lyndon B. Johnson Administration and was instrumental in the creation of the president’s Committee on Equal Employment Opportunity and the 1966 Civil Rights Act. Evans was appointed by President Clinton to the Commission on White House Fellows.
We will discuss women in the workplace challenges and potential solutions.

Influence: Women’s Soaring Economic Power – Purse Strings 11/29 3pm EST – right here

Posted on | November 28, 2011 | No Comments

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Tomorrow I speak with Maddy Dychtwald who is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken.
Maddy is the author of three books: her newest book is entitled Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better (May 2010). We’ll be talking about the transfer of fiscal power and whether women are ready or not.

NBC Universal – on Target Programming for Women – PurseStrings @3pm EST – right here

Posted on | November 14, 2011 | No Comments

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Tuesday on PurseStrings, I’ll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She’ll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

Google – Zero Moment of Truth – Purse Strings – 3pm EDT – Nov 1st

Posted on | November 1, 2011 | No Comments

Reaching Women Daily Resources: We are happy To let you know about new services and products that come our way that can enhance women entrepreneurs. See this website for more information on how they can enable you to grow your business successfully and enhance your cash flow with lower fees and rates.

Tuesday on Purse Strings, Maria will be discussing the Zero Moment of Truth with the show’s guest, Jim Lecinski, Managing Director of U.S. Sales and Service for Google. Jim recently penned the e-book, Winning the Zero Moment of Truth.